By: Alex CookYour business name is an important part of building your brand. You want your company name to be the first thing people think of. In Australia, when people order a “Rum” drink with a soft drink, they don’t ask for a ‘Rum and...
By: Michael McQueenBritain’s first female Member of Parliament, Lady Astor, once observed: “The main dangers in this life are the people who want to change nothing – or everything.”She is absolutely right. There are many companies that are so...
By: McCrindleAccording to our third phase of research exploring the impacts of COVID-19, since a global pandemic was declared, two in five Australians (41%) have worked from home. Almost one in four (24%) are still working from home, while 13% are now back in the...
By: Michael McQueenIn a season of intense global uncertainty, unpredictable business conditions and politics of more tension and division than ever before, a stable, predictable and trustworthy presence is of priceless value.Especially in uncertain times, businesses...
By: Michael McQueenAs events have unfolded this year, the word ‘pivot’ has emerged as a description of the moves necessary in business, society and individual lives to adapt to uncertain times. It is an appropriate word choice to describe these movements,...
By: Michael McQueenThe need for environmentally sustainable moves in business has been common knowledge for years. However, while many businesses have implemented changes and strategies to address this, many others have been held back by the need to maintain profits...
