Welcome Gen Beta

Welcome Gen Beta

By: Mark McCrindleGeneration Beta: The Beginning of a New EraThe year 2025 marks the beginning of a new generation, Generation Beta. Simply put, Generation Beta is defined as those born between 2025 and 2039. Generation Beta will be born from 2025 to 2039 By 2035,...
Social Trends Forecast: What’s Coming in 2025

Social Trends Forecast: What’s Coming in 2025

By: Mark McCrindle The 2004 movie The Butterfly Effect follows a man called Evan who gets severe headaches that cause him to suffer black outs.While unconscious, he is able to travel back in time and alter the past, but this causes drastic changes in his present life....
Social Trends of 2024: A Year in Review

Social Trends of 2024: A Year in Review

By: Mark McCrindle 2024 was a year marked by significant social, technological, and economic shifts.From the ongoing rise of artificial intelligence to the impact of global politics, the cost of living and more, the year offered a unique blend of challenges and...
What We Really Think About Gen Alpha

What We Really Think About Gen Alpha

By: Mark McCrindle Generation Alpha, born 2010-2024, is the first generation to be entirely born in the 21st century.This positions them uniquely as they face challenges distinct to their era. Unlike older generations, who did not encounter global events like the...